This is my showcase of several years working as a designer and marketer in both print and digital mediums. With years of experience in sales, brand, and packaging design, I bring a passion for creativity and a commitment to delivering captivating solutions for brands and their products.
Check out the sidebar for a list of my projects and see my resumé and work history below.
Work History
Sales & Marketing Coordinator
Hebert Candies | Shrewsbury, MA | December 2020 to Current
- Developed skills in the food and packaging industry, focusing on business-to-business sales with prominent c-store chains (Cumberland Farms/EG America, Casey's, Costco, and more)
- Developed a competent nutritional labelling system using ESHA Genesis Software and reorganized ingredients and supplier info to be FDA compliant
- Responsible for sales and account management of Hebert's Private Label program, including customer service, marketing assistance, design work, and more
- Unified in-house branding to help coordinate events at Hebert's retail location, including web design, logo refresh, and supporting brand elements for the different aspects of their business
Life Insurance Agent
American Income Life | Marlborough, MA | March 2019 to July 2020
- Assisted union members with their benefits, including Child ID kits and funeral protection, focused on sales of whole life and accidental coverage
- Created a lead network through refferals, generating nearly $70k in business and honed communication skills by meeting with clients in their homes
Brand Developer
Symmetry Automotive | Keene, NH | October 2018 to February 2019
- Created a brand identity and marketing strategies for an entrepreneur in the automotive industry
- Designed concepts for products and negotiated with suppliers for potential production
Graphic Designer
SuzorIT | Orange, MA | April 2017 to February 2018
- Created brand designs and marketing materials for internal branding and local businesses, specializing in schools and public sector facilities
Education
4 Year Study in Graphic Communications
Montachusett Regional Vocational High School | 2014 to 2018
- Gained comprehensive skills in print and design shop management, encompassing production, customer service, physical and digital design, and diverse printing techniques (digital, silkscreen, analog & electronic offset), as well as operational planning
- Learned how to conduct myself in the industry from experience working on projects coming from local businesses and nonprofits
Training & Certifications
ESHA Genesis FDA Nutritional Labeling
2021 | ESHA Training
- An in-depth training course covering essential aspects of food labeling, including ingredient listings and Nutrition Facts. Gained practical expertise in using the Genesis nutritional software for precise label generation.
OSHA 10 Certification
2016 | OSHA
- A 10-hour safety course designed to equip entry-level workers with essential knowledge of general safety and health hazards. Through comprehensive training, participants will build a strong foundation for safe practices in their respective work environments.
Awards
SkillsUSA Advertising Design
Skills USA is a competition that tests students of various trade schools around the country in different areas of performance.
Gold Medal
School Level 2017 - Judging assessed design quality and performance potential. The competition focused on a food truck design, including branding and truck visuals.
School Level 2018 - Judging assessed design quality and potential performance. The competition centered around a vacation resort promo, evaluated by the CEO of James & Matthew advertising agency.
Silver Medal
District Level 2016 - Judging assessed the technical knowledge and principles of competitors in a written test.
State Level 2016 - Judging assessed design quality and potential performance. The competition centered around a hotel & spa promo, evaluated by graphic design and advertising leaders in the area.
PINE Award for Print & Design
2017 - The Print Industries of New England awards judges design quality and its successful translation to a physical medium. They recognize students from local technical schools and businesses statewide.