Hello
Good to meet you, I'm James -
A creative and strategic sales leader with experience designing & managing private label and branded confection programs in 15,000+ stores across North America.
A quick study with skills in product development, packaging design, promotional planning, and account growth through strong partnerships
Resume
Experience
2025 - Present
Director of Sales & Creative
Hebert Foods, Inc
Shrewsbury, MA
Large Scale B2B Sales
Account Management
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Lead sales and account management for private label products across multiple brands reaching 15,000+ retail locations
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Collaborate with distributors, brokers, and national retailers to plan promotions, optimize shelf placement, and drive sell-through performance
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Cultivate long-term client relationships, delivering strategic growth opportunities
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Spearhead full-cycle sales initiatives for new product lineups, onboarding multiple large accounts with hundreds of locations each
2024 - 2025
Creative Project Director
Hebert Foods, Inc
Shrewsbury, MA
Project Management
Retail Promotion Development
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Managed a design team working on product lines for prominent retailers and c-stores including Market Basket, Circle K, Royal Farms, and more.
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Executed promotion opportunities for Hebert's private label customers including limited time products and coupon programs
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Developed new packaging solutions for our retailers to promote their products including multi-purpose product displays and product packaging
2020 - 2024
Marketing & Sales Coordinator
Hebert Retail, LLC
Shrewsbury, MA
Small B2B Sales
Social Media Management
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Developed skills in the food and packaging industry, focusing on label design/rebrands and business-to-business sales with prominent c-store chains
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Developed and organized a nutritional labeling system using ESHA Genesis software
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Designed and compiled a suite of competent packaging die lines and templates including several sets of images for use across multiple brands
2019 - 2020
Life Insurance Specialist
American Income Life
Marlborough, MA
Sales Execution
Time Management
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Assisted hard-working union families in securing their benefits, including Child ID kits and funeral protection.
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Generated nearly $100k in business and honed communication skills by meeting with clients in their homes.
2018 - 2019
Brand Developer
Symmetry Products
Keene, NH
Brand Creation
Product Development
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Created brand identity and marketing strategies for an entrepreneur in the automotive industry.
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Designed fitting product concepts and negotiated with suppliers for production.
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Quoted and sourced materials to be used in the final products
2017 - 2018
Graphic Designer
SuzorIT
Orange, MA
Logo Design
Customer Communication
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Created brand designs and marketing materials for in-house use and local businesses, specializing in assisting schools and public sector facilities.
Education
2014 - 2018
Montachusett Technical School
Graphic Communications
Fitchburg, MA
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Gained comprehensive skills in print and design shop management, start-to-finish production, customer service, physical and digital design, operational planning, and diverse printing techniques
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Learned how to conduct myself in the industry from experience working on projects coming from local businesses and nonprofits
Awards & Honors
2019 & 2020
Quality Business
Award
American Income Life
Awarded for highest customer retention rate of any other producer in the branch. My retention rate never dropped below 97% while at AIL
2016 & 2017
Gold Award for Advertising Design
SkillsUSA
Awarded for work on mock brands for both years. I scored high for both design quality and my ability to present the brand to the 'client'
2015
Best in House
Print & Design
Print Industry of New England
Awarded for best quality design presented at the PINE awards. Awarded for my poster design & capability to operate the equipment to print
Reach Out
James
Engberg II
HIKER
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PHOTOGRAPHER
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DESIGNER
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SALES LEADER
Biography
I began my career in graphic design, where I learned how to communicate clearly, think visually, and connect with audiences. That foundation evolved into brand development, giving me a broader perspective on how storytelling and strategy drive business growth. A move into sales at a life insurance company shifted my focus toward relationships, negotiation, and performance where I found my niche.
Since then, I’ve built a career at the intersection of sales and strategy. At a private label manufacturer, I started as a Marketing & Sales Coordinator and advanced to Creative Director before ultimately stepping into my current role as Director of Sales & Creative.
Today, I manage national retail accounts across North America, lead new product launches, and drive growth through a mix of relationship-building, creative thinking, and executional excellence. Whether working with brokers, buyers, or internal teams, I bring a people-first, results-driven mindset to everything I do.